aday
Over my five years of working at direct-to-consumer apparel brand Aday I developed my design skills to become Designer & Technical Design Lead. I worked closely with the Lead Designer to create elegant and timeless capsules for up to five drops a year.
all product imagery from thisisaday.com
the carry-on
capsule
See the full capsule here
A wardrobe inspired by our desire to travel better and go further with fewer pieces; a unique and versatile capsule that fits into a carry-on.
I led the customer research process to inform the design and development of the capsule. I worked closely with the Lead Designer to create versatile pieces and led on all aspects of technical development.
concept & design development
adjustable
no wrinkle
essential
light weight
line sheet
example 1
technical drawing
example 2
technical drawing
product details
1 carry-on
3 fabrics
5 pieces
8+ outfits
465 grammes
All product imagery from thisisaday.com
See the full capsule here
more work from
aday
Some of my favourite products, and best-selling pieces from my design & development portfolio at Aday.
All product imagery from thisisaday.com
cool weave
I carried out customer surveys that were integral to the design of the Aday’s Cool Weave capsule. Using this data I designed the popular capsule and led the styling of the lifestyle photo and video shoot on location in Spain.
tailored stretch
I completed the design, technical design and development for the tailored stretch capsule, including for the best selling Destination Jumpsuit.
recycled scuba
I have worked with Aday’s best-selling Recycled Scuba fabric, designing and developing multiple products including the sell-out Home Stretch Pullover.